Liva — Social Ads Strategy
We partnered with Liva, a fast-growing wellness startup, to scale their social media presence and drive measurable results through a performance-led content and paid ads strategy.
2023
Services
Social Media Strategy
Country
Singapore
220%
Social-driven conversions
140%
Social reach growth
Overview
Our Process
1. Social Audit & Strategy
We analyzed their audience behavior, existing content, competitor positioning, and paid ad performance. This allowed us to design a content and media roadmap focused on engagement, retention, and conversion.
2. Content Production
We produced high-performing social assets including Reels, short-form videos, testimonials, carousels, and product-focused creatives tailored for mobile-first consumption.
3. Paid Social Ads
We launched Meta and TikTok ad campaigns targeting high-intent users. Our approach included A/B-tested creatives, retargeting funnels, and optimization cycles to maximize ROAS.
4. Social Optimization
We implemented a continuous optimization system—adjusting messaging, visuals, frequency, and placements based on weekly performance insights.
The Result
2.5× increase in conversions from social media within 60 days
+170% improvement in paid social ROAS
+90% growth in organic reach and engagement
Liva now operates with a scalable, performance-driven social media system that supports both brand growth and customer acquisition.
