Sonar — Product Launch on Social
We helped Sonar execute a high-impact social media launch, combining creative content, paid campaigns, and targeted audience strategies to drive awareness, engagement, and customer acquisition.
2024
Services
Social Media Strategy
Country
Germany
90+
Social demos/month
2×
Paid social ROI
Overview
Our Process
1. SEO Technical Audit & Fixes
We analyzed existing social performance, audience insights, and competitor campaigns. This informed a full launch roadmap covering creative content, posting cadence, and paid amplification.
2. Content Roadmap
We produced attention-grabbing visuals, short-form videos, demo clips, and carousel posts designed for LinkedIn, Instagram, and TikTok—highlighting key product benefits and use cases.
3. Performance Marketing Launch
Targeted campaigns on LinkedIn, Meta, and TikTok reached high-intent audiences. A/B-tested creatives, retargeting funnels, and optimized landing pages ensured maximum ROI.
4. Data-Driven Optimization
We continuously monitored engagement, conversions, and campaign performance, iterating creatives and targeting in real time to scale results quickly.
The Result
+130% increase in social media engagement within the first 90 days
2× ROI from paid campaigns in the first 60 days
Dozens of high-performing social posts driving demo sign-ups and brand awareness
A fully scalable social media launch system now supporting ongoing product adoption and audience growth
